Microsoft Design Expo 2011 | WALK.IT, A Mapping Concept
WALK.IT is an online platform that connects people to neighborhoods. It allows anyone to create and share neighborhood maps that embody the same personality and charm of a hand drawn map from a friend. Maps can be viewed on the WALK.IT mobile app or printed and folded into a pocket-sized paper map when you want to enjoy your walk without the distractions of your smartphone. Existing mapping services efficiently facilitate point A to point B travel, while WALK.IT delivers the possibilities of the rest of the alphabet such as diversions, scenic routes and roads less traveled. Where review sites provide information about individual entities, WALK.IT weaves in the story about the neighborhood. While travel guides provide publisher-driven content, WALK.IT is created by real people.